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Frequently asked questions
Find quick answers to common questions about our platform, creators, and campaigns — all in one place.
How is this different from other influencer platforms?
Most platforms prioritise volume. We focus on relevance and performance. In practice, this looks like curated, sector-specific creators, smarter matching, and less wasted spend on partnerships that don’t convert.
What types of creators can I find?
You’ll find a mix of influencers, ambassadors and industry experts across niches like fertility, pregnancy, parenting, (peri)menopause, nutrition, skin and hair care, and relationships, all vetted for quality and audience trust.
Are the creators vetted?
Yes, every creator on the platform is vetted for quality, relevance and credibility. We prioritise creators who genuinely use what they recommend and have built trust with their audience.
Can I contact creators directly?
Yes, you can reach out to creators directly through the platform. No agencies or anyone else in the middle, no lost DMs.
What kind of campaigns can I run?
Anything from one-off collaborations to long-term ambassador partnerships. The platform is built to support both short-term campaigns and ongoing creator relationships that drive consistent results.
How quickly can I launch a campaign?
In minutes. Once your brief is in, you can discover, shortlist and start outreach to creators straight away, no long lead times or agency delays.
My campaign brief isn’t showing many results – why?
This usually means your brief is very niche or highly specific (which can be a good thing). Try broadening a few criteria slightly, or adjusting your keywords to surface more options.
What if a creator doesn’t respond?
Like any outreach, response times can vary. We recommend reaching out to a small group of well-matched creators rather than relying on just one, so you can keep momentum.