At a glance…
- The best fertility influencers combine highly relevant audiences with something particularly valuable in reproductive health: lived experience, specialist knowledge or both.
- IVF influencers might document injections, egg retrievals, embryo transfers and the emotional realities of treatment, while TTC bloggers share the day-to-day reality of trying to conceive; fertility doctors and registered health professionals bring an additional layer of clinical expertise.
- Because audiences often turn to creators for information, reassurance and recommendations during highly personal decision-making moments, trust and audience fit matter enormously. Influencer Collective makes it easier for fertility brands and clinics to discover specialist creators by niche, audience size, engagement and platform.
Trying to find fertility influencers can feel like looking for a very specific needle in a very large Instagram-shaped haystack.
Search “fertility” or “IVF” and you’ll find everything from people documenting their own treatment to reproductive endocrinologists explaining embryo grading, PCOS dietitians, TTC bloggers, endometriosis advocates and creators talking about the emotional side of infertility. Many fertility creators also document their pregnancies, if they go on to conceive — see our pregnancy influencer guide here, for more on that.
For brands, that breadth is both the opportunity and the challenge.
A creator doesn’t need millions of followers to be valuable to a fertility audience. In fact, a highly relevant creator with a smaller, engaged community may be a far more natural fit for a specialist campaign than a broad lifestyle influencer whose audience happens to include some people trying to conceive.
And in fertility, context matters. A creator talking about their third IVF cycle is speaking to a very different audience from a doctor explaining AMH, a PCOS dietitian discussing nutrition or an endometriosis advocate sharing their experience of diagnosis.
So, if you’re looking for fertility influencers, IVF influencers, infertility influencers or a TTC blogger to work with, here are some of the creator types and names worth knowing right now.
Why fertility brands need specialist influencers (not just “wellness” creators)
Fertility sits in an unusual part of the influencer marketing landscape.
It overlaps with wellness, healthcare, nutrition, mental health, relationships and family-building, but it is its own specialist category.
Someone researching IVF may be making decisions about treatment, medication, clinics, tests or supplements. Another couple trying to conceive may be tracking their cycle every month. Someone navigating infertility after a diagnosis such as PCOS or endometriosis may have spent years searching for answers.
That creates a particularly valuable relationship between creator and audience.
Research into the fertility social media landscape has found that personal stories and support are major parts of fertility-related content, with patients, physicians and advocacy accounts all playing different roles.
For brands and clinics, this means relevance should come before reach.
A specialist creator can bring:
- an audience already interested in fertility or family-building
- lived experience that makes recommendations feel relevant
- professional expertise where appropriate
- strong community discussion in comments and DMs
- content that naturally fits the audience’s current life stage
- a credible environment for education and product discovery
It also means brands need to be thoughtful. Fertility is not a category where a generic “try this hack” approach works particularly well. Claims need to be responsible, partnerships need to feel authentic and creators need enough freedom to communicate in their own voice.
That is precisely where specialist creator discovery becomes useful.
The best IVF journey influencers
Dani Wade | @dwbella on Instagram | 75K+ followers
Sub-niche: IVF, infertility, lifestyle
Why brands work with her: Dani brings her audience along for the realities of IVF and infertility while keeping her content grounded in everyday lifestyle. Her mix of personal fertility storytelling and relatable, conversational content gives brands an opportunity to connect with an audience that is already highly engaged with her journey, without every post feeling solely focused on treatment.
Sensitivity note: Her content includes ongoing fertility treatment. IVF journeys can change quickly, so brands should avoid assuming where a creator is in their treatment or family-building journey.
Carissa Barzee | @carissabarzee on Instagram | 82K+ followers
Sub-niche: IVF, infertility, pregnancy loss, motherhood
Why brands work with her: Carissa shares an exceptionally personal view of IVF and motherhood after loss, alongside everyday family and lifestyle content. Her audience gets both the fertility journey and the real life surrounding it, making her a potential fit for carefully selected family, healthcare and wellbeing partnerships.
Sensitivity note: Her content includes pregnancy loss and ongoing fertility treatment. Brands should approach collaborations with considerable sensitivity.
Julie Lorentzen | @julievlorentzen on Instagram | 2.1M followers
Sub-niche: IVF, donor conception, LGBTQ+, motherhood
Why brands work with her: Julie has built a substantial international audience by openly documenting her IVF and donor conception journey, including the realities of building a family as part of an LGBTQ+ couple.
Her content combines deeply personal storytelling with accessible lifestyle and motherhood content, giving brands the opportunity to reach a large audience while speaking to family-building experiences that aren’t always represented in mainstream fertility marketing.
Fertility doctors and experts worth following
Lora Shahine MD | @drlorashahine on Instagram | 1M+ across platforms
Sub-niche: Fertility medicine, IVF, miscarriage, reproductive health
Why brands work with her: Dr Shahine combines reproductive endocrinology expertise with her own experience of infertility and IVF. Her content spans fertility education, miscarriage, IVF, lifestyle and family-building, giving brands access to an audience actively seeking credible reproductive health information.
Lucky Sekhon MD | @lucky.sekhon on Instagram | 129K+ followers
Sub-niche: Fertility doctor, IVF, reproductive endocrinology, fertility preservation, LGBTQ+ family-building
Why brands work with her: Dr Sekhon is a double board-certified reproductive endocrinologist and infertility specialist who combines clinical expertise with a candid, highly accessible social presence.
She covers everything from IVF and egg freezing to reproductive health and LGBTQ+ family-building, making her particularly relevant for brands looking to put expert-led fertility education in front of an engaged audience.
Her own experience of fertility treatment and parenthood also informs the way she communicates with patients and followers.
Alease Daniel Barnes | @alease_the_embryologist on Instagram | 31K+ followers
Sub-niche: Embryology, IVF, infertility, reproductive health, fertility education
Why brands work with her: Alease brings something particularly valuable to fertility content: a look inside the IVF laboratory. As a practising embryologist with a background in genetics and biotechnology, she breaks down the parts of IVF that patients don’t always get to see, from embryo development and grading to egg retrieval, fertilisation and freezing.
Her content is designed to make complex laboratory science easier to understand, helping people feel more informed and able to advocate for themselves during treatment.
Endometriosis and PCOS influencers
Cory Ruth | @thewomensdietitian on Instagram | 700K+ followers
Sub-niche: PCOS, fertility, nutrition
Why brands work with her: Cory Ruth is a registered dietitian specialising in PCOS and fertility, creating practical nutrition-led content for a large social audience.
Her professional background gives her content a useful educational dimension for brands working in nutrition and women’s health.
Andrea Vidali MD | @endometriosis_surgeon on Instagram | 200K+ followers
Sub-niche: Endometriosis, infertility, endometriosis surgery
Why brands work with him: Dr Vidali brings more than 20 years of experience in reproductive endocrinology and endometriosis surgery to his social content, where he explains complex topics around endometriosis, infertility, IVF, implantation failure and recurrent pregnancy loss in an accessible way.
His specialist expertise makes him particularly relevant for brands and organisations working across fertility, reproductive health and endometriosis, while his large social audience gives expert-led education significant reach.
Sophie Richards | @sophie.richards on Instagram | 790K+ followers
Sub-niche: Endometriosis, pregnancy, gut health
Why brands work with her: Sophie shares her own experience with endometriosis and, as of August 2026, her pregnancy,, alongside content around anti-inflammatory living, food, gut health and symptom management.
Her audience is relevant for brands operating across women’s health and wellbeing as well as fertility and pregnancy.
How to approach fertility influencer partnerships sensitively
Fertility creator marketing needs a little more thought than simply finding an audience and sending over a brief.
Start with the creator’s actual experience
If someone is documenting IVF, don’t assume they’ll want to promote every fertility-related product.
Look at their content history. What do they talk about? Which subjects do their followers ask them about? What brands have they worked with previously?
Don’t script the emotion
A fertility creator’s value comes partly from their own voice and lived experience.
Give them the information, claims and campaign requirements they need, but avoid forcing a highly emotional narrative onto an experience that may be difficult, ongoing or unpredictable.
Be precise with health claims
This is particularly important for supplements, fertility tests, nutrition products and medical services.
Creators should never be pushed into making claims that go beyond the available evidence, and brands should have appropriate compliance processes in place before content goes live.
Think about timing
The right creator at the wrong moment can still be the wrong partnership.
Someone actively going through treatment may have very different boundaries from someone reflecting on a completed fertility journey. Give creators the opportunity to flag subjects they don’t want to cover.
Look beyond follower count
Engagement rate, audience demographics, location, content quality and niche relevance can all matter more than raw reach.
A fertility blogger with 20,000 highly engaged followers may be more relevant to a specialist campaign than a general lifestyle creator with 500,000.
Peep our guide to how to run an influencer marketing campaign here, for more detail on getting things moving.
Find fertility influencers on Influencer Collective
This is where specialist creator discovery becomes particularly useful.
Influencer Collective was built by the team behind The Ribbon Box, drawing on more than seven years of experience working across fertility, pregnancy, family-building and women’s health. Its creator ecosystem is designed around specialist niches rather than treating every creator as interchangeable.
Brands can discover, evaluate and shortlist creators across fertility, IVF, PCOS, pregnancy, parenting, wellbeing and related women’s health categories, with tools designed to help assess audience fit, engagement and campaign potential.
And importantly, you don’t need to commit to an expensive agency retainer just to start looking. Influencer Collective currently offers a free account, with paid plans available when you need additional searches, profile unlocks and creator outreach.
Browse fertility influencers on Influencer Collective — filter by audience size, engagement rate, and platform. Start your free trial today.
Looking for more insight? Add this one to your reading list: The best software for sourcing TikTok influencers will have you looking beyond the mainstream – here’s the smarter way
